Full Brand Identity, Website and Marketing Collateral Design
PurpleGlo is an experiential marketing agency, specialized in digital and social media-driven innovation. It is currently active in Qatar, Lebanon, Saudi Arabia, and Dubai.
From activations to engagement tools, PurpleGlo designs, builds, and curates campaigns for some of the most prestigious brands in the world. They offer customized solutions for all kinds of brands.
Scope
Full brand and strategy consultation, website design & development, online & offline engagement and creative solutions, advertising campaigns, various marketing collaterals and giveaways.
www.purpleglo.co
Logo Design
Basic brand identity designed for Padel facility Padelier - Doha, Qatar.
McDonald's Qatar's 30th anniversary fell on a milestone worth celebrating in full — and it arrived hand in hand with the country's National Day. To mark the occasion, we created the first-ever fully branded cruise experience aboard a traditional Dhow, gliding along the Doha Corniche against the city's iconic skyline. The Dhow — a cherished national symbol — became our stage: a moving celebration that brought the brand to life right where Qatar gathers during its most festive season, reaffirming our 30-year belonging to this country and its people.
Mall of Qatar – Brand Launch Campaign & Strategy
For the grand launch of Mall of Qatar—one of the country’s largest and most iconic retail destinations—we crafted a campaign that transformed anticipation into an immersive journey.
Rooted in the concept of "New Doors Opening Soon," our strategy introduced the mall as more than just a shopping center—it became a gateway to unrivaled entertainment, retail, and dining experiences. We brought this vision to life through a series of magical portals, each unveiling a world of wonder waiting inside MoQ.
Our multi-phase campaign built anticipation with striking visuals:
Teasers: Closed doors, hinting at the mystery behind them.
Reveal: Doors slightly ajar, offering glimpses into mesmerizing new worlds.
Grand Unveiling: A full immersion into surreal landscapes, capturing the scale and spectacle of MoQ’s offerings.
With a bold, maximalist art direction that fused real photography with 3D and CGI, our visuals seamlessly blended reality with fantasy—an approach that reflected the mall’s unparalleled variety and richness.
The campaign spanned outdoor, indoor, digital, large-scale print, and branding applications, creating a cohesive and visually stunning presence throughout the mall and beyond.
Agency
Leo Burnett Doha
Global Campaign & Brand Film
In 2016, we helped Ooredoo launch a global campaign starring Lionel Messi as the brand's ambassador, under the platform #StandForGood.
The film follows a group of underdog kids taking on a famous rival at their neighbourhood football pitch. Using their imagination and a bit of tech, they control the ball by remote to outplay him.
Agency Leo Burnett Doha - 2016
Advertising
Award winning 360 campaign for the 24th Men's Handball World Championship held in Qatar - 2015.
Work included teaser, launch and sustain phases with micro and tactical campaigns for ticketing and national team cheer/support.
Work involved brand/corporate and tactical films, key visuals, branding and both digital and on-ground activations.
Agency
Leo Burnett Qatar
🏆 Effie Silver Award Winner
Social Media Campaign & Activation
Product launch
After a five-year absence from the menu, McDonald’s Qatar was set to relaunch a long-awaited fan favorite—the Filet-O-Fish. Given the brand’s perception and relatively low engagement in the market, we built the idea on an emotional insight: people’s love for cats, and cats’ love for seafood.
The campaign began with a teaser phase led by a playful white cat. Using AI, we introduced Mr. Meow across social platforms, where he actively engaged with the public in search of a mysterious fish sandwich. His quirky personality, curiosity, and persistence captured attention and built intrigue.
Running in parallel, McDonald’s teased similar content featuring the same white cat. The two accounts worked in harmony to generate buzz, trigger conversation, and encourage participation as people joined Mr. Meow’s search. The mystery came to a climax with a grand reveal—connecting the cat’s quest to the long-awaited return of the Filet-O-Fish.
Agency
Saatchi & Saatchi Qatar
Client
McDonald’s Qatar
Concept and design
"Jewels of the industry"
Proposed concept for the 4th edition of Qatar Motor Show.
Agency:
Grow Communications & Strategy
Doha, Qatar
Global Campaign
The Challenge
Strengthen Qatar Foundation's position as a global force for progress, reinforcing its belief in unlocking human potential and demonstrating that its impact extends far beyond conventional education.
The Solution
Students of Change was built on a powerful belief: to change the world, we must first unlearn what limits us.
Through thought-provoking films, striking visuals and challenging questions, the campaign invited people to question assumptions, break conventions and rethink what's possible. Spanning education, science, innovation and society, it transformed Qatar Foundation's purpose into a global invitation for everyone to become an agent of change.
Agency
Leo Burnett - 2020
Client: Qatar Foundation
Agency: Leo Burnett Beirut
Production: Frame Nation Films
Director: Gonzalo Olivero
https://www.qf.org.qa/students-of-change
A 360 campaign
A 360 campaign done for McDonald’s Qatar to promote a feat that not many people knew about, which is the option to add extra patties to any sandwich.
The campaign consisted of 3 main films, static and animated visuals and other special executions that tapped into different cultural and linguistic insights, all based on the idea of doubles or pairs, featuring double messages and double layouts for double the impact.
The Crunch That Takes Over
60 Second spot
To launch the all-new McCrispy in Qatar, Saatchi & Saatchi set out to celebrate what makes it truly irresistible — its crunch. A crunch so iconic, it doesn’t just take over, it claims a little more than its own. With a playful musical score, we built a world where every similar sound became a reminder of the McCrispy, stopping people in their tracks, craving the real thing.
🥈Silver Award Winner 2026
Dubai Lynx - Film Craft
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Agency
Saatchi & Saatchi Qatar
Director
Richard Al Hadad
Producer
Serhat Akin
360 Advertising Campaign
A 360 brand awareness campaign developed for Msheireb Downtown Doha in order to intrigue and educate the public on the depth and richness of the urban development project.
The strategy, concept and execution aimed to emphasize the brand positioning and paint the downtown regeneration project as a smart sustainable city with a rich and well-preserved history, with interesting things to learn about and see in every corner.
The campaign embraced the idea of mixed reality, introducing digital particles and CGI design elements into physical spaces to tell the stories of those corners as a true testament of the fusion of the technology and history the project offers.
Our campaign included brand films, key static and animated visuals, online and offline branded material and activations, projections and other special executions.
Agency
Leo Burnett Doha
Client : McDonald’s Qatar
To celebrate the relaunch of Spicy Nuggets in Qatar, we wanted to remind people of the simple and powerful truth they always knew and loved: Spicy Nuggets are the perfect sharable snack that bring people together. And to prove this, we invited complete strangers to a shoot without sharing any more details, the catch? A small table between them with a box of Spicy Nuggets to melt the ice!
Agency: Saatchi & Saatchi Qatar
2025
A dynamic logo and brand identity created for Qatar’s freshest AI-powered personal shopper and assistant Khadoom.
The Arabic name means an altruistic person who is always eager and happy to help was designed in a modern custom typography and served as a device where the letter ‘O’ expanded to showcase the warmth of the character along with the wide range of services it can help you with, from advice, to shopping, delivery, or even paperwork and more.
Khadoom was readily available on WhatsApp, one message away, with no app to download or any signups needed, the brand needed to show that accessibility and convenience like no other, which was reflected in the color palette, tone of voice and the way the graphical language built awareness and clarity.
Agency: Saatchi & Saatchi Qatar
Strategy, Full Brand Identity Design, Branding and Brand Experience.
Ashghal, Qatar’s Public Works Authority, is responsible for shaping the nation’s infrastructure—overseeing the design, construction, and management of major projects, including roads, drainage systems, and public buildings such as schools and hospitals.
Concept
At the heart of Ashghal’s identity lies a bold, linear path—a powerful symbol of progress, prosperity, and Qatar’s National Vision 2030. This simple yet dynamic line represents:
1. A journey of continuous growth, reflecting Ashghal’s long-standing service to Qatar.
2. The Horizon: Reflecting three levels or core sectors the authority governs: Roads, Drainage, and Buildings.
3. A Platform: A versatile design language, blending timelessness with modernity to create a future-forward and adaptable brand identity.
This foundational element serves as more than just a visual motif—it encapsulates Ashghal’s mission, reinforcing its role as the backbone of Qatar’s evolving infrastructure.
Agency
Grow Communications & Strategy
Doha - Qatar - 2014
Brand Identity
Design® is a dramatic science-fiction themed orchestral experience with influences from progressive metal, industrial, and post-rock.
Fusing the classical with the progressive, this music project features an evolving band, a group of artists and creative minds set to produce a collection of songs, artwork, lyrics, and short stories that are set in their own fictional world.
Design's sound is ever-changing, but always retains a vibrant, epic, and dark atmosphere.
Freelance Project
Ad Campaign
In collaboration with TED Talks, Qatar Foundation announced the first ever TED Talks in Arabic, introducing the famous inspiring platform to the region in its native tongue.
To create awareness around the program, we created 5 artworks to highlight main talk categories using the main arabic words for each, all acting as the stage on which our speakers will be performing. The layouts also showcased the cultural and linguistic richness of region and language through textures and highlights.
Client: Qatar Foundation
Agency: Leo Burnett Doha
Advertising Campaign
An awareness campaign created for Tarsheed, the conservation initiative by the Ministry of Electricity & Water & Renewable Energy - Qatar.
The campaign aimed to raise awareness on the harms of energy and water wastage and encourage saving by dropping common bad habits, such as leaving outdoor lights on during daytime and leaving any water leakage issues unfixed.
The scope included short films, master visuals, posters and installations around the city.
Agency
Leo Burnett Doha
Naming, Strategy and Full Brand Identity Development
Naming and full brand identity created for a new, hip and social digital marketing agency based in Doha, Qatar.
The business idea is the fruit of a long-term collaboration and partnership between 2 of the country’s leading young entrepreneurs in 2 different fields, each bringing their unique knowledge and experience to the table with one clear goal, to create an agency where human connections come first, and where business success is a by-product of genuine and enriching collaborations between agency and clients.
Strategy, Logo and Brand Identity Design
A comprehensive brand identity development for the disruptive tech. solutions company AlphaSoft - Doha, Qatar.
AlphaSoft’s philosophy is simple, they combine the latest technology innovation with a human-first vision to create a wide range of digital solutions that always put the human experience at the core of the product and service.
Campaign visuals developed for the leading telecom company Ooredoo Qatar to promote their annual Marathon.
Problem
After surveying the public, the Ooredoo Marathon did not seem to lack awareness in the first place, but rather registration, as the majority of people knew about it and were curious and interested, however, for many, the main challenge lay in mustering the courage to actually give it a try, by overcoming the many excuses they used not to, from lack of fitness, inability to wake up early, to busy work/life schedule, and many more.
Solution
Our idea was simple: the real challenge is taking the first step, and winning starts by overcoming your own excuses, thus, winning over your own self.
Brand Language Development and Roll-Out
Full development of the brand language of Qatar 2015, the 24th Men’s Handball World Championship.
Agency:
28 design consultancy
www.28ers.com
🏆 Transform Award MENA winner
🏆 Gold - Best Implementation of a Brand Development programme
Brand identity revamp
Logo uplift and brand identity revamp and development of Katara Art Center - Katara cultural village, Doha, Qatar.
Agency:
28 Design Consultancy
www.28ers.com
🏆 Gold Award Winner - International Visual Identity Awards 2015.
Brand identity
Proposed brand identity for Qatar Science Festival - 2015
Agency:
Leo Burnett
Brand identity
Proposed for Qatar Petroleum Research & Technology center based in Doha, Qatar.
Agency:
Grow Communications & Strategy
Doha, Qatar - 2013
Advertising Campaign
A launch campaign created for TOD, a new global entertainment streaming platform that allows you to watch all your favorite shows, movies, and sports anywhere and anytime.
The art direction had to show the variety of content and the convenience of watching anywhere, while respecting copyright restrictions that don't allow artwork to mix content from different studios and networks.
The solution was to smartly highlight the various screens and devices you can use to enjoy the content while also using them to separate the content or genres. Ticking 2 boxes at once.
Client
beIN Network / TOD
Brand Identity
A brand identity and language created for The U/You Experience. A robust advertising agency based in Dubai that aims to cut through advertising jargon by delivering story-telling led smart ideas that don’t try to change people’s needs or behaviour; but try to understand their very essence and invent added-value services upon that.
Solution
We approached the corporate identity design in a similar way, by simplifying the ‘You’ in English to the Urban dictionary and combining the ‘Ya’ letter in Arabic with the two dots and where intentionally it becomes a colon in English to tell a narrative for the English language or visual language making a flexible and lasting identity.
🏆 Gold and Silver - International Design Awards 2014.
Source/Agency:
http://www.28ers.com/
Naming and Logo Design
Naming and logo design for a new state-of-the-art padel court and facility in Doha, Qatar.
Logo, branding and strategy
Qatar Insurance Company - 50th anniversary
This concept is inspired by the confident and steady growth, full coverage and expansion of QIC, from tree rings to ripple effects and what they resemble. Highlighting phases in which QIC made huge achievements and astounding progress, this simple, flexible and future-focused visual language helps link past, present and future promise in a colorful, dynamic and coherent way, which fits in with the brand’s core values and mission, as well as the celebration of its 50th anniversary.
Agency:
Grow communications and strategy
Hotdog101 – Full Concept, Brand Identity & Strategy
Hotdog101 is a modern, creative eatery inspired by the classic hotdog cart, reimagined for today’s fast-paced world. With a bold, artistic personality and an ever-evolving menu featuring over 100 combinations, it’s more than just a franchise—it’s a movement.
Designed to elevate the fast-food experience, Hotdog101 merges quality-driven craftsmanship with an engaging, social-first brand identity. Every touchpoint is curated to create an immersive customer journey that extends beyond the food, redefining the concept of eating on the go. Positioned at the forefront of the high-end fast-food category, Hotdog101 sets a new benchmark for innovation, flavor, and experience-driven dining.
www.hotdog101.com
Fully developed and owned by Anas Alabsi.
Trademark and Copyrights 2023.
Packaging and label design
A special direct mailer designed for Trasheed, the National Program for Energy and Water Conservation by Qatar General Electricity and Water Corporation ‘KAHRAMAA’.
This special invitation was sent out to building managers and owners, as well as investors as a way to encourage them to enter the annual Conserving Building Competition, and remind them of the value of fresh clean air as it is usually taken for granted. As if to say that this clean air we all enjoy on daily basis, and despite being of abundance today, may one day, not long from now, come in bottles and for a price or become a rarity.
Agency:
Leo Burnett
Concept and design
Naufar is a state-of-the-art healthcare facility for treatment and rehabilitation for substance abuse based in Doha, Qatar.
Naufar has a vision to be an internationally-recognized centre of excellence for providing specialized healthcare and social care, teaching and training, and research in the field of substance abuse.
Agency:
Grow Communications & Strategy
Doha, Qatar - 2014
Naming, brand strategy, character story and brand identity development.
A comprehensive brand strategy and identity developed for a company specialized in sports innovation - Texas, USA.
The character and brand were created for the popular robotic goal keeper, a game that is widely known yet usually very lifeless, the aim was to expand on the traditional and fun challenge in ways that were never done before, providing a captivating persona, a face and a full character to the robotic goal-keeper allowing him to manifest beyond the space or game itself and therefore represent the company to drive innovation and unparalleled athletic development.
After an extensive market research, a brand definition, naming and full story were created to best reflect the company’s values and vision, as well as best suit the market and target audience, followed by full character and brand identity development along with marketing collateral, activation ideas, giveaways, merchandise, as well as messaging, brand and communication guidelines.
Logo design - Identity
A selection of logos developed for various clients between 2014 and 2016.
