Global Campaign

The Challenge
Strengthen Qatar Foundation's position as a global force for progress, reinforcing its belief in unlocking human potential and demonstrating that its impact extends far beyond conventional education.

The Solution
Students of Change was built on a powerful belief: to change the world, we must first unlearn what limits us.

Through thought-provoking films, striking visuals and challenging questions, the campaign invited people to question assumptions, break conventions and rethink what's possible. Spanning education, science, innovation and society, it transformed Qatar Foundation's purpose into a global invitation for everyone to become an agent of change.

Agency
Leo Burnett - 2020

Client: Qatar Foundation
Agency: Leo Burnett Beirut
Production: Frame Nation Films
Director: Gonzalo Olivero

https://www.qf.org.qa/students-of-change