Brand Identity

A brand identity and language created for The U/You Experience. A robust advertising agency based in Dubai that aims to cut through advertising jargon by delivering story-telling led smart ideas that don’t try to change people’s needs or behaviour; but try to understand their very essence and invent added-value services upon that.

Solution
We approached the corporate identity design in a similar way, by simplifying the ‘You’ in English to the Urban dictionary and combining the ‘Ya’ letter in Arabic with the two dots and where intentionally it becomes a colon in English to tell a narrative for the English language or visual language making a flexible and lasting identity.

🏆 Gold and Silver - International Design Awards 2014.

Source/Agency:
http://www.28ers.com/