A dynamic logo and brand identity created for Qatar’s freshest AI-powered personal shopper and assistant Khadoom.
The Arabic name means an altruistic person who is always eager and happy to help was designed in a modern custom typography and served as a device where the letter ‘O’ expanded to showcase the warmth of the character along with the wide range of services it can help you with, from advice, to shopping, delivery, or even paperwork and more.

Khadoom was readily available on WhatsApp, one message away, with no app to download or any signups needed, the brand needed to show that accessibility and convenience like no other, which was reflected in the color palette, tone of voice and the way the graphical language built awareness and clarity.

Agency: Saatchi & Saatchi Qatar