Ad Campaign

In collaboration with TED Talks, Qatar Foundation announced the first ever TED Talks in Arabic, introducing the famous inspiring platform to the region in its native tongue.

To create awareness around the program, we created 5 artworks to highlight main talk categories using the main arabic words for each, all acting as the stage on which our speakers will be performing. The layouts also showcased the cultural and linguistic richness of region and language through textures and highlights.

Client: Qatar Foundation
Agency: Leo Burnett Doha