Client : McDonald’s Qatar

To celebrate the relaunch of Spicy Nuggets in Qatar, we wanted to remind people of the simple and powerful truth they always knew and loved: Spicy Nuggets are the perfect sharable snack that bring people together. And to prove this, we invited complete strangers to a shoot without sharing any more details, the catch? A small table between them with a box of Spicy Nuggets to melt the ice!

Agency: Saatchi & Saatchi Qatar
2025