Strategy, Full Brand Identity Design, Branding and Brand Experience.

Ashghal, Qatar’s Public Works Authority, is responsible for shaping the nation’s infrastructure—overseeing the design, construction, and management of major projects, including roads, drainage systems, and public buildings such as schools and hospitals.

Concept

At the heart of Ashghal’s identity lies a bold, linear path—a powerful symbol of progress, prosperity, and Qatar’s National Vision 2030. This simple yet dynamic line represents:

1. A journey of continuous growth, reflecting Ashghal’s long-standing service to Qatar.

2. The Horizon: Reflecting three levels or core sectors the authority governs: Roads, Drainage, and Buildings.

3. A Platform: A versatile design language, blending timelessness with modernity to create a future-forward and adaptable brand identity.

This foundational element serves as more than just a visual motif—it encapsulates Ashghal’s mission, reinforcing its role as the backbone of Qatar’s evolving infrastructure.

Agency
Grow Communications & Strategy

Doha - Qatar - 2014