Full branding and strategy

Ashghal - Public Works Authority

Ashghal is responsible of governing the design, construction, and management of major projects including roads, drainage and buildings such as public buildings, schools and hospitals.

Concept:
The simple idea of the bold and linear path to growth and prosperity, success towards Qatar's National Vision 2030 and the timeline during which the authority has been serving Qatar, married with the three main levels of services they cater for: Drainage, Roads & buildings, this simple line becomes a symbolic element that plays the key defining platform for the brand and its mission, as well as allowing for a timeless, contemporary and dynamic brand language.

Agency:
Grow Communications & Strategy

Doha - Qatar - 2014