Concept and design
Naufar is a state-of-the-art healthcare facility for treatment and rehabilitation for substance abuse based in Doha, Qatar.
Naufar has a vision to be an internationally-recognized centre of excellence for providing specialized healthcare and social care, teaching and training, and research in the field of substance abuse.
Agency:
Grow Communications & Strategy
Doha, Qatar - 2014
Brand identity, website and marketing collateral
PurpleGlo is an experiential marketing agency, specialised in digital and social media driven innovation, it is currently active in Qatar, Lebanon and Dubai.
From activations to engagement tools, PurpleGlo designs, builds and curates campaigns for some of the most prestigious brands in the world and they offer customized solutions for all kinds of brands.
Scope:
Full branding and strategy consultation, website design & development, online & offline engagement, advertising campaigns, various marketing collaterals and giveaways.
www.purpleglo.co
Brand identity
Design® is a dramatic science-fiction themed orchestral experience with influences from progressive metal, industrial, and post-rock.
Fusing the classical with the progressive, this music project features an evolving band, a group of artists and creative minds set to produce a collection of songs, artwork, lyrics, and short stories that are set in their own fictional world.
Design's sound is ever-changing, but always retains a vibrant, epic, and dark atmosphere.
Freelance Project
Concept and design
"Jewels of the industry"
Proposed concept for the 4th edition of Qatar Motor Show.
Agency:
Grow Communications & Strategy
Doha, Qatar
Brand language development and roll-out
The scope included the full development of the brand language of Qatar 2015, the 24th Men’s Handball World Championship.
Agency:
28 design consultancy
www.28ers.com
Transform Award MENA winner
Gold - Best Implementation of a Brand Development programme
Brand identity revamp
Uplifting the logo and developing the brand identity of Katara Art Center, located at Katara cultural village, Doha, Qatar.
Agency:
28 Design Consultancy
www.28ers.com
Brand identity
Proposed brand identity for Qatar Science Festival - 2015
Agency:
Leo Burnett
Brand identity
Proposed for Qatar Petroleum Research & Technology center based in Doha, Qatar.
Agency:
Grow Communications & Strategy
Doha, Qatar - 2013
Logo, branding and strategy
Qatar Insurance Company - 50th anniversary
This concept is inspired by the confident and steady growth, full coverage and expansion of QIC, from tree age rings to ripple effects and what they resemble. Highlighting phases in which QIC made huge achievements and astounding progress, this simple, flexible and future-focused visual language helps linking past, present and future promise in a colorful, dynamic and coherent way, which fits in with the brands core values and mission, as well as the celebration of its 50th anniversary.
Agency:
Grow communications and strategy
Packaging and label design
A direct mailer for Trasheed, the National Program for Conservation by Qatar General Electricity and Water Corporation “KAHRAMAA”.
This special invitation was sent out to building managers and owners, as well as investors as an invitation to enter the annual Conserving Building Competition, and remind them that the value of fresh clean air is well underrated as it is taken for granted and barely ever considered at all, it is that this clean air, despite being of abundance today, may one day, not long from now, come in bottles and for a price.
Agency:
Leo Burnett
Full concept, strategy and branding
Full brand identity and strategy for Hotdog101, a modern, creative and healthy way to eat a classic hotdog sandwich.
A franchise that revolves around creating the best costumer experience is set to redefine the concept of eating on the go, and sit at the top of the high-end fast-food business category, always quality driven, with a very artistic, bold and engaging persona, Hotdog101 is a leader by example when it comes to a modern-day social brand that offers an experience way beyond the food itself.
www.hotdog101.com
Fully developed and owned by Anas Alabsi (myself)
Advertising
Award winning case study of advertising work done for the 24th men's handball world championship held in Qatar, 2015.
Agency:
Leo Burnett
Effie Silver award winner
Full branding and strategy
Ashghal - Public Works Authority
Ashghal is responsible of governing the design, construction, and management of major projects including roads, drainage and buildings such as public buildings, schools and hospitals.
Concept:
The simple idea of the bold and linear path to growth and prosperity, success towards Qatar's National Vision 2030 and the timeline during which the authority has been serving Qatar, married with the three main levels of services they cater for: Drainage, Roads & buildings, this simple line becomes a symbolic element that plays the key defining platform for the brand and its mission, as well as allowing for a timeless, contemporary and dynamic brand language.
Agency:
Grow Communications & Strategy
Doha - Qatar - 2014
Logo design - Identity
A selection of logos developed for various clients between 2014 and 2016.
Brand Identity
The You Experience is a newly established advertising agency in Dubai, that aims to be different through the philosophy of cutting through advertising jargon and delivering smart ideas that don’t try to change people’s needs or behaviour; but try to understand their very essence and invent added-value services upon that.
We approached the corporate identity design in a similar way, by simplifying the ‘You’ in English to the Urban dictionary and combining the ‘Ya’ letter in Arabic with the two dots and where intentionally it becomes a colon in English to tell a narrative for the English language or visual language making a flexible and lasting identity.
Source/Agency:
http://www.28ers.com/
Logo design - Identity
A selection of logos developed for various clients between 2010 and 2014.
